TRAINER PROFILE

SITI HAJAR ABD AZIZ

OR PASSIONATELY KNOWN AS MADAMME JAJA

An experienced Senior Lecturer in Mass Communication at Universiti Teknologi MARA Melaka with over 25 years in academia and journalism, specializing in media and communication. She brings added value through expertise in Generative AI, integrating it into teaching, research, and industry collaboration to drive innovation, develop future-ready graduates, and strengthen academic–industry partnerships. Her background spans communication research, journalism, media ethics, social media strategy, and AI-powered creative production.

Name : Siti Hajar Abd Aziz

IC Number : 770421-04-XXXX

TTT Cert / Exemption Cert No: 58625

Tel. Number : 0136700477

Location : Alor Gajah, Melaka

Peek Behind the Scenes—Where Research Meets Creativity

Linktree

MadammeJaja@HajarAziz | Instagram, TikTok | Linktree

🌟A Mom & Mass Comm Lecturer | Generative AI Enthusiast 🤖

My Academia CV here 👉👉UiTM Expert CV Link

My Telegram Learner's Community👉👉 MJ National Training Week

Academic Qualification

👩‍🎓Master in Communication (Science and Environmental Journalism) Universiti Sains Malaysia, year 2005

👩‍🎓Sijil Kemahiran Malaysia (Level 3) Journalism from Jabatan Pembangunan Kemahiran, Kementerian Sumber Manusia

👩‍🎓Degree in Mass Communication (Journalism) Universiti Teknologi MARA, 2001

👩‍🎓Sijil Pelajaran Malaysia, Sekolah Menengah Dang Anum, Merlimau, Melaka, 1995

Working Experience

2006 - Now

Universiti Teknologi MARA Melaka, Alor Gajah

Senior Lecturer, Faculty of Communications and Media Studies

2000 - 2004

New Straits Times Sdn Bhd

Journalist

Awards

Gemini Certified Educator, 2025

  • Recognized in foundational skills in using Gemini AI for as education tools to enhance digital teaching and learning.

Google Certified Educator Level 1 and Level 2, 2025

  • Recognized in foundational skills in using Google for Education tools to enhance digital teaching and learning.

Sijil Penghargaan Khas Rektor: Visibiliti Media Terbaik, year 2023

  • Recognized for exceptional media visibility and impact.

Anugerah Perkhidmatan Cemerlang, year 2010 and again, in year 2023.

  • Awarded for outstanding service and performance.

Kenaikan Pangkat ke DM52, year 2012

  • Promoted to a senior academic rank in recognition of contributions and achievements.

National-level Involvement



Keterlibatan bersama National Artificial Intelligence Office (NAIO) Working Groups di bawah inisiatif Kementerian Digital Malaysia bagi kluster AI Talent.

(March to May 2025)

My Recent Presentation

👉👉 Trainer for Gemini Notebook : Exploring Slides Styles & Negative Prompting, 15 Gogos 2026, online anjuran Gig Ventures Sdn Bhd


👉 👉 Trainer for IPD Alor Gajah, Latihan Dalam Perkhidmatan PDRM , IPD Alor Gajah, 27 Julai 2026.

👉 👉 Trainer for Gemini For Creativity & Produktivity untuk staff Jabatan Bendahari seluruh sistem UiTM, hampir 500 peserta, 21 Julai 2026.

👉 👉 Trainer for Capcut Mastery untuk penjawat awam, Institut (IPPTAR), 14-16 Julai 2026.

👉 👉 Trainer for Generatif AI Untuk Usahawan, Karnival TVET Melaka, MITC Melaka, 11 Julai 2026.

👉 👉 Trainer for Future Minds, Kolej Merantii, UiTM Shah Alam, 30 Jun 2026.

👉 👉 Trainer for Program L.I.T.T.LE dari Buku Berita ke Video Teaser untuk pelajar subjek Publishing, 5 Jun 2026.


👉👉 Speaker for forum "Peranan Kecerdasan Buatan 'AI' Dalam Transformasi Pendidikan Masa Kini. fakulti Pendidikan, Universiti Kebangsaan Malaysia. 14 Mei 2026. Online.

👉 👉 Trainer for Google Ai & Gemini For Educators for 60 academicians, Dewan Syura, UiTM Melaka, 11 Mac 2026.

👉 👉 Trainer for (Gemini (Google AI) For Educators for 30 academicians, online 11 Mac 2026. organised by UITM Technoventure, 27 Feb 2026.

👉 👉 Trainer for Co-Curricular Session, Melaka International School. Introduction to Mobile Photography. 5 Jan 2026.

👉 👉 Trainer for 𝐊𝐮𝐫𝐬𝐮𝐬 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐫𝐭𝐢𝐟𝐢𝐜𝐢𝐚𝐥 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐛𝐞𝐫𝐬𝐚𝐦𝐚 𝐉𝐚𝐛𝐚𝐭𝐚𝐧 𝐒𝐢𝐚𝐬𝐚𝐭𝐚𝐧 𝐉𝐞𝐧𝐚𝐲𝐚𝐡 (𝐉𝐒𝐉) 𝐊𝐨𝐧𝐭𝐢𝐧𝐣𝐞𝐧 𝐌𝐞𝐥𝐚𝐤𝐚 𝐝𝐢 𝐈𝐛𝐮 𝐏𝐞𝐣𝐚𝐛𝐚𝐭 𝐏𝐨𝐥𝐢𝐬 𝐊𝐨𝐧𝐭𝐢𝐣𝐞𝐧 𝐌𝐞𝐥𝐚𝐤𝐚, Ibu Pejabat Polis Kontijen Melaka, 4 Nov 2025

👉👉 Speaker for "Exploring The Intersection of Art and Technology", MBOT ThursWeb 2025, Malaysia Board Of Technologist 16 Oktober 2025.

👉👉 Trainer for Bina Buku Cerita bergambar Digital Dengan Manus AI for 30 people via NTW Platform. 12 Sept 2025

👉👉 Trainer for "Penghasilan Bahan Bantu Mengajar Menggunakan Aplikasi Artificial Intelligence (A) - Seramai 140 pensyarah didedahkan kepada penghasilan web app seperti Rubric, Feedback Form & Quiz menggunakan App Scrip dengan bantuan Gemini. 10 Sept, 2025.

👉👉 Trainer for #Latihan Dalam Perkhidmatan (LDP) - Pengenalan Kepada 𝑨𝒓𝒕𝒊𝒇𝒊𝒄𝒊𝒂𝒍 𝑰𝒏𝒕𝒆𝒍𝒍𝒊𝒈𝒆𝒏𝒄𝒆 (AI) telah diadakan pada 18 Ogos 2025 anjuran Bahagian Logistik Dan Teknologi di Holding Room, Ibu Pejabat Polis Daerah (IPD) Jasin.

👉 👉Speaker for Replace Or Reimagine : Will AI Take Over Creative Work, Or Make IT Matter More? Organised by School Of Distance Learning, Universiti Sains Malaysia, 17 July 2025.

👉 👉 Panel Expert : Interview "JOB DISPLACEMENT IN MALAYSIA DUE TO AI". Subjek MGT315 Trio Assignment Interview MBA1114F (Pelajar dari Fakulti Perniagaan & Pengurusan) 2025

09:44

YouTube

MGT315 Trio Assignment Interview MBA1114F

ISSUE: JOB DISPLACEMENT IN MALAYSIA DUE TO AI MEMBERS: 1.MUHAMMAD AFIQ BIN AZNOL RIZAL (2023852982) 2.AHMAD AFZAN HARRIS BIN ZAHARUDDIN (2023801336) 3.MUHAMMAD AMIRUL ALIFF BIN AZMAN (2023604252)

👉 👉 Trainer for GAMMA : AI TOOL FOR SIMPLE WEBSITE AND PRESENTATION. National Training Week. 14 June 2025.

👉 👉 Panel Expert - Interview for Video Kreatif TV PSS SK Jeram, "BAHAN DIGITAL MEMPERKASA PENDIDIKAN NEGARA".

04:51

YouTube

[JOHAN DAERAH] Video Kreatif TV PSS SKJ 2025 - BAHAN DIGITAL MEMPERKASA PENDIDIKAN NEGARA

Nama Guru: En. Ahmad Hasbi Bin Abdul Wahid Nama Murid: Qasif Ainul Mardhiah Binti Mohd Alif Shahid

👉 👉Speaker for ENHANCING CONSUMER ENGAGEMENT WITH AI-POWERED IMAGING ADVERTISEMENT organised by School Of Communication, Universiti Sains Malaysia and UiTM, 26 May, 2025

👉👉 Trainer for GOOGLE NOTEBOOKLM CRASH COURSE organised by Gig Ventures Enterprise, 10 Mei 2025

👉👉 Trainer / Evaluator untuk program CREATIVE LEADER WORKSHOP themed "Leadership By Example" - AI Poster Challenge, Kelab Pemimpin Muda, Kampus Alor Gajah Melaka, 24 Mei 2025.

👉👉 Speaker for VISUAL STORYTELLING WITH AI : 7 PRACTIKAL WAYS TO USE AI-GENERATED IMAGES IN TEACHING AND LEARNING- Webinar organised by CIDL - Center of Innovative Delivery and Learning, UiTM , 24 April 2025

👉👉Trainer for 𝐁𝐞𝐧𝐠𝐤𝐞𝐥 𝐏𝐞𝐧𝐮𝐥𝐢𝐬𝐚𝐧 𝐊𝐫𝐞𝐚𝐭𝐢𝐟 𝐝𝐞𝐧𝐠𝐚𝐧 𝐀𝐈 , 𝐁𝐄𝐑𝐒𝐄𝐌𝐔𝐊𝐀 Anjuran AID Academy Training Centre, 12 April 2025 (Sabtu) di AID Academy Training, KM Plaza, Seremban, Negeri Sembilan.

👉👉 Trainer for CREATING AI-POWERED ANIMATED E-RAYA CARD WITH CANVA, NATIONAL TRAINING WEEK, 28 Mac 2025

👉👉Trainer for Exploring NotebookLM dengan komuniti Salam Pro Solutions, 18 Mac, 2025

👉👉ChatGPT Advance Features, Peers Consult dengan jemputan khas warga IJF Planning PLT Cyberjaya - 14 Mac, 2025

👉👉Trainer for Recraft Red Panda Tutorial With Gig Ventures Enterprise - 9 Mac 2025

👉👉Trainer for ChatGPT Plus Optimization For Creativity and Public Relations for Modaici Sdn Bhd Staff - 1 Mac 2025

👉👉Speaker for Seminar AI Dan Penulisan Kreatif : Sejauh Mana Ia Membantu? Dengan Kerjasama AID Academy, 8 FEBRUARI 2025 (SABTU)

👉👉Sesi Interview untuk Podcast MyKampus Radio Youtube dengan tajuk AI Dalam Kampus

01:52

YouTube

Ingat pandai guna AI, tetapi pensyarah boleh detect guna app

Ramai berfikir assignment, projek semua #AI boleh kawtim. Tetapi lecturer pun ada tool nak bongkarkan penipuan pelajar. #aidetector #aib _______ Host Amad bersama tetamu: 1) Siti Hajar Binti Abdul Aziz (Pakar AI, Pensyarah Kanan Komunikasi & Media, UiTM Lendu) _______ Untuk menonton klip penuh show AI dalam Kampus pada 31/1/2025 klik link https://youtu.be/sS3XZvEDZ0E _______ Sebahagian klip pendek daripada topik ini: 1) AI bakal menggantikan guru dan pensyarah? | https://youtu.be/yWKQoOSE


👉👉Trainer untuk The Art Of Prompting by GigVenture dengan tajuk Awesome Presentation Using Gamma with Madamme Jaja. 21 Disember 2024


👉👉Speaker for Program MassComm Sharing@UiTM bersama Pembimbing Rakan Siswa (PRS) Institut Pendidikan Guru (IPG) Kampus Tun Hussein, 24 Oktober 2024 dengan tajuk Fake News, Educating The Classroom.

👉👉Trainer for Asas Prompting Untuk ChatGPT, Private Group Training, Perpustakaan, UiTM Jasin

👉👉Trainer untuk The Art Of Prompting by GigVenture dengan tajuk "Guna Google NotebookLM Macam Pro", 10 November 2024

👉👉Speaker untuk "AI in Everyday Life" Webinar sempena International Communication Competition anjuran UiTM Melaka dengan kerjasama ·Binus University, Jakarta & Malang, Indonesia; Universitas Muhammadiyah, Malang, Indonesia; Uin Sunan Ampei, Surabaya, Indonesia Dan University Of Santo Tomas, Filipina.

👉👉Trainer for Basic Image Creation With Artificial Intelligent (AI) Apps, A Recap Session, National Training Week Platform

👉👉Trainer for Bengkel AI EDU-STEMVENTURA Levitate Your Skills With Ai Tools Peringkat Negeri Melaka, Sekolah Kebangsaan Taman Bukit Rambai

👉👉Speaker for Bengkel Kecerdasan Buatan Dalam Penghasilan Video Pengajaran, UiTM Melaka

👉👉Trainer for Introduction To In Video AI at National Training Week - August 2024


👉👉Trainer for Inspirasi Visual, Revolusi Brainstorming dan Penciptaan Imej AI, dengan FAMA Selangor, July 2024

👉👉Trainer for Introduction To Lenonardo AI Image Creator at National Training Week Platform - July 2024

👉👉Trainer for Bengkel AI On Cloud: Upskilling Teachers with AI Pedagogy Tools Peringkat Negeri Melaka, Jun 2024

👉👉Speaker for Bengkel Penulisan Aplikasi Kecerdasan Buatan (AI) Dalam Penulisan Artikel Surat Khabar, UiTM Melaka, Mac 2024

TRAINING/TALK BEFORE 2024

Mendeley Reference Manager, UiTM Kampus Bandaraya.

Newspaper Vs Social Media. Which Medium is More Trustworthy? Sempena Week Without Walls, UiTM Kampus Alor Gajah.

My Recent Trainings

Smart Design With Canva


Introduction to Generative AI - Ministry of Digital

ChatGPT For Beginners - Great Learning

AWS Discovery Day - Introduction to Prompt Engineering - Mecer Inter-Ed Team, South Africa



ChatGPT Masterclass - The Art of Prompting

Canva Certified - AI in the classroom

Canva Certified - Teacher Essential

Canva Certified - Graphic Design Essential

Kecerdasan Buatan (AI) Dalam Pendidikan - UTM

Continuous Professional Development Conference Ai Revolution For Entrepreneurship - MDEC, Movenpick Hotel & Convention Centre, Selangor

KUL! Content Creators Programme, Sustain.ed, Pasar Seni, KL




Teaching and Research Interest

95

News Reporting & Editorial Writing

90

Contemporary Issues in Mass Media

80

Generative Artificial Intelligence

75

Social Media Management & Ethics


More than 120 total publications since year 2006 as registered with UiTM Database

Recognition in Innovations

  • International Jasin Multimedia and Computer Science Invention and Innovation Exhibition (i-JaMCSIIX) 2022 UiTM Melaka

Silver Medal for "Understanding Social Media Influence In Reviving The Trishaw Or Beca As A Popular Tourism Attraction In Melaka"

  • International Jasin Multimedia and Computer Science Invention and Innovation Exhibition (i-JaMCSIIX) 2021 UiTM Melaka

Bronze Medal for "Terengganu Cultural Trail: Using Videography In A Participant-Observer Study To Enhance Cultural Heritage Appreciation Among Children"

  • International Jasin Multimedia and Computer Science Invention and Innovation Exhibition (i-JaMCSIIX) 2020 UiTM Melaka

Silver Medal for "Video Assignment: Integration Of Technology Embrace Learning In Media News Reporting"

  • International Jasin Multimedia and Computer Science Invention and Innovation Exhibition (i-JaMCSIIX) 2020 UiTM Melaka

Bronze Award for "Understanding Newspaper Coverage On E-Sports In Malaysia"

  • International Innovation, Design And Articulation (i-IDEA) 2013 UiTM Perlis

Silver Award for project ‘Effective tool to understand sociological concept – A handbook for Introduction to Sociology (LIB1011)’

  • IID Johor organized by UiTM Johor (Segamat) on 19-09-013

Bronze Award for project “Presstige : Panduan Media Untuk Institusi Pengajian Tinggi Dan Persatuan Pelajar”

Noteworthy Contributions

  • Help schools in judging of Generative Artificial Intelligent Poster Competitions for state-level competitions.
  • Developed and designed academic courses, integrating innovative teaching strategies and current research to improve student engagement and learning outcomes.
  • Licensed amateur radio operator with a fair experience in radio communication.
  • Mentored and guided students in their academic and research endeavors.
  • Conducted community outreach programs to promote science and technology education.


Media Appearence

Mentioned in Dewan Masyarakat 21 Nov 2024


Dewan Masyarakat

Ghairah Menikmati Siaran Televisyen dan Radio Negara Jiran

(Sempena Hari Televisyen Sedunia 2024 pada setiap 21 November) Keghairahan menonton televisyen (TV) daratan (terrestrial television) negara jiran seperti Thailand, ...

Mentioned in Dewan Kosmik 17 Mei 2024

Dewan Kosmik

Peranti Alat Kelui sebagai Pengganti Pelayan Perkhidmatan

Artikel ini diterbitkan bersempena Hari Telekomunikasi dan Masyarakat Transformasi Sedunia 2024 yang disambut pada 17 Mei pada setiap tahun. Penggunaan


Mentioned in The Star. Monday 25 Mac, 2024.

The Star

Value of housework: How chores teach kids responsibilities and independence

However, introducing chores cannot be done abruptly; it is vital to take baby steps and gradually include house chores into children’s daily routine.

Contact me

If you have any questions about my work, want to collaborate on a project, or just say hello, feel free to reach out. Always excited to connect with fellow researchers, designers, entrepreneurs, and product enthusiasts.

Google Drive

CV_Hajar - Google Drive

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